6years ago on January 26, 2018, Burna Boy released his third
album 'Outside'.
The album is the spark that ignited
his commercial success and rocketed him to the apex he always craved.
This week's Pulse Afrobeats Throwback celebrates Burna Boy's
career-defining album 'Outside'.
'Outside' came off the back of a sophomore album that didn't position
him for the success he craved. Circa 2018, Burna Boy was an artist whose talent
was indubitable but career and status roamed an Afrobeats purgatory space. He
was a star but not a superstar in the ranks of Wizkid, Davido,
and Olamide which was where he wanted to be.
For Burna Boy, it wasn't a question of talent or ability as
he had consistently shown he possessed those in abundance. It was more a
question of his ability to reach the upper level amidst a love/hate
relationship he shared with the industry.
At that point in his career what he needed went beyond just
good music. Clearly, the acceptance of fans was not enough to get the giant
chip off his shoulders. What he needed was one song that would drive his fame
far and wide, and raise his profile to the level he craved. Burna Boy needed
luck and 'Outside' came bearing gifts.
The album delivered 13 songs which 5 years later remain some
of the best records he has ever made. When he released 'Outside', Burna
Boy was still largely a Dancehall artist whose music gleans from Caribbean
Dancehall, Ajegunle's Ragga style, and Fela Kuti's Afrobeat.
Topically, the album was personal as it didn't explore the
regular subject matters of women, money, fame, and pleasure. For the most part,
Burna Boy talked about himself.
He examined his reality which presented him as a misfit in
Nigerian mainstream music. He shared memories of his experiences as a kid who
grew up in the streets of Port Harcourt while also retaining the conscious part
of his artistry.
Burna Boy - Heaven's Gate (feat. Lily Allen)/Sekkle Down (feat.
J Hus) [Official Music Video]
The album achieved sonic coherence in a way only a few
Nigerian artists could muster at that point. On the sublime record 'Heaven's
Gate' featuring Lily Allen, he delivered what
is still one of the greatest Dancehall performances in Afrobeats.
On the tracks 'Where I'm from' and 'Devil
in California', he showcased penmanship that was a rarity in the Nigerian
mainstream, and on 'YE' he displayed an impressive range that
underscores his artistry.
Burna Boy - Ye [Official Music Video]
He made an effort to give the Nigerian audience something to
dance to with 'Rock Your Body' while attracting international
listeners with 'Heaven's Gate'. Yet it was the Afrobeat record 'YE' which
is largely a freestyle that resonated most with listeners.
The album received critical acclaim but from all indications,
it wasn't destined for commercial success until lady luck played a major role.
American megastar Kanye West released an EP in the same month
he called 'YE', and the rest, as they say, is history.
6 years after its release, 'Outside' ranks
high in Burna Boy's catalogue, and a case can be made for it as a classic.
Is it Burna Boy's most important album?
For its tremendous career-altering effect, this writer is
obliged to say yes. Without 'Outside' and 'YE', there
might not have been the existing version of Burna Boy - the world-renowned,
Grammy-winning Afrobeats megastar.
'Outside' is the genesis of Burna Boy's unprecedented
international run that continues to endure.
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