Nigerian musicians raked in over ?58 billion ($37.5 million) in royalties on Spotify last year, according to the 2024 Loud & Clear report. But compared to the $10 billion Spotify paid out globally, it’s still a tiny fraction.
That said, this payout more than doubled what Nigerian artistes earned in 2023, so things are definitely moving in the right direction.
More artistes are making serious money too. The number of Nigerian musicians earning over ?10 million in royalties doubled last year, proving that more talents are breaking into the big leagues. Meanwhile, 1,900+ Nigerian artistes got featured on Spotify’s editorial playlists, 33% more than the previous year. And Nigerian music? It was discovered over a billion times by first-time listeners worldwide.
Nigerian songs are everywhere! Around 250 million playlists on Spotify had Nigerian music, with 6 million of them created by Nigerian users alone. Afrobeat and Afropop are still dominating the global scene, and for four years straight, Nigerian artistes have topped the list of 10 most-streamed songs on the platform globally.
The local demand for Nigerian music skyrocketed by 146%, pushing Nigeria to 25th place in global rankings. But that’s not even the craziest part. Local content consumption jumped by 206%, a mind-blowing 782% more than in the last three years combined! And on the global stage, Nigerian music exports saw a 46% growth, with Burna Boy leading the pack as Nigeria’s top music export.
Spotify has been focusing on local engagement, and Nigeria is definitely reaping the benefits. The platform has seen major growth in Nigeria, alongside India, Mexico, and Brazil, proving that the global audience can’t get enough of these sounds.
At the end of the day, this is just another reminder that Nigerian music is on fire. The world is watching, streaming, and vibing to our sounds, and platforms like Spotify are giving artistes the push they need to shine. Afrobeats isn’t just a trend; it’s a movement.
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