For National Sports Commission Chairman Mallam Shehu
Dikko, the sports economy mandate of President Bola Ahmed Tinubu’ GCFR is one
that requires continuos engagements with critical stakeholders. So when
foremost sports marketer and CEO Pamodzi Sports Marketing Ltd. Chief Mike
Itemuagbor visited, it was a veritable opportunity to compile notes on how to
turn the sporting sector from consumption to production.
Discussions basically centered around advancing
private sector participation and investment in sports. The National Sports
Commission is committed to harnessing the opportunities inherent in the sector
and creating value chains across the industry. Gone are the days when the
nation’s sporting facilities would lie idle during the weekends. The sports
weekend economy should encourage people to build sports into their relaxation
programs for the weekends.
Increased sporting activities will create more sports
jobs and the target of the sector contributing 3% to the nation’s GDP will
become more realistic. All these will not be possible without the private
sector involvement hence this meeting with Chief Itemuagbor where issues of
mutual interest were on the front burner.
Sports marketing gurus…Dikko and Mike Itemuagbor
A former member of the Confederation of African
Football (CAF) marketing committee, Itemuagbor has successfully marketed
several local, international and global sporting events and programmes.
He has been involved in the marketing of major
championships and games staged in Nigeria like the African Youth Championship
Nigeria 1995, FIFA U-20 World Cup Nigeria 1999, Africa Cup of Nations
Ghana/Nigeria 2000, 8th All-Africa Games Nigeria 2003 and FIFA U-17 World Cup
Nigeria 2009.
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