Big Bull Rice's acceptance in the market comes from it's ability to offer consumers absolute cooking delight in terms of it's quality as Nigeria's foremost homegrown parboiled rice.
Carefully cultivated and hygienically produced in state-of-the-art manufacturing facilities, with a high swelling index, Big Bull Rice has remained an ideal choice for consumers who place a high premium on the kind of rice they eat.
Consumers have also come to enjoy the alternatives of patronising rice that is high in nutritional value, with an uncompromising responsiveness to their health needs, as well as their pocket in the way it has been graded in pack sizes that aligns with what they can afford per time.
Now, here is another reason to like the product more. Looks.
A brand new look!
Consumers got a pleasant surprise when Big Bull Rice recently showed up in the market, looking all gold -- in the colours of royalty -- you might say.
These days, it will be difficult to miss the newly christened 'Big Bull Gold' as it stands out conspicuous and resplendent amidst a variety of other products in shops, open markets kiosks and supermarkets.
The new look Big Bull Gold still offers the same value in quality, taste, health and pocket-friendliness but with a new personality that originates from it's eye-catching appeal -- an asset which obviously enhances it's premium positioning as a high-calibre brand.
Consumers are also excited by the fact that they can spend less time looking for the product, for instance, in a crowded market place or shop because they can easily recognise and connect with it's aesthetic beauty.
According to a spokesman for the TGI Group, the product's manufacturers, the desire to introduce the new look 'Big Bull Gold' was not only to serve consumers versions of the brand suited to their pockets, but to create a look that stimulates and sustains their interest, as well as enhance their emotional attachment to it.
He believes that the totality of a product's value is captured in the way it is packaged and presented to the consumer.
"Aside our primary desire to package and present to our consumers a wholly homegrown premium parboiled rice that is loaded with all the essential ingredients that makes for a satisfying cooking experience, we also considered it's visual appeal -- something that we think is crucial in how we communicate the image of our brand to the public," he says.
"We are, therefore, satisfied with the consumer response to the new look Big Bull Gold in terms of it's enhanced visibility and acceptance," he adds.
Big Bull Gold is known to deliver best-in-class cooking conditions for every rice meal, and it remains the ideal choice for a great tasting dish, be it white rice, jollof rice, fried rice, coconut rice, and many more.
Big Bull Gold is available in various consumer-friendly pack sizes of N100, 750g, 2.25kg, 5kg and 10kg in shops, open markets and supermarkets nationwide.
The Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, the Middle East Asia and other emerging markets.
TGI investments focus on driving inclusivity and value addition, using locally sourced materials, state-of-the-art manufacturing facilities and a highly skilled work force to produce world class products that are consumed both locally and exported to global markets.
Across markets, TGI Group owns over a hundred leading brands in fast moving consumer goods, agricultural inputs, industrial chemicals, home care products, and pharmaceuticals.
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