Terra Seasoning Cubes: Price Stability Is The Key For Consumers

Terra Seasoning Cubes have been known to offer consumers quality and value when it  comes to enhancing the aroma and taste of their favourite meals and delicacies anywhere they are used in the country.

Added to these has been the satisfaction of knowing that they can get any variant of the seasoning best suited for the particular dishes they wish to cook.

With it's exciting and attractive Terra Cubes of different shapes and sizes which comes in form of the chicken, beef, shrimp and jollof flavours, consumers are offered a range of seasonings that meets their exact taste requirements on a consistent basis.

The same consumers will also tell you that taste and the latitude to make choices that suits their various needs is not the only reason they have stayed with, and remained true to their continued patronage of the Terra Seasoning Cubes.

The consistency in pricing, they say, is a compelling reason. Yes, pricing!

It is no longer a secret that consumers cherish the fact that the prices of their exciting range of Terra Seasoning Cubes have remained the same despite the frequent price changes that usually occurs when an economy experiences some instability.

They are pleasantly surprised that they are still able to buy and enjoy Terra Cubes despite the rise in the price of products and services -- a consequence of a constantly fluctuating Naira value in a depressed economy.

Across board, and with any of the variants, consumers are relieved to find that they still can pay N50, N100, N200 and N500, prices they used to pay, to get their favourite Terra Seasoning Cubes without having to cope with a new price regime, inflation or not!

This consistency in pricing, as well as the convenience of knowing that they can work around a tight budget is a major boost for consumers ever on the lookout for the best options that gives them utmost satisfaction in the use of a product.

Mrs Eniye Jones, a wife and a mother speaks about the relief and satisfaction she gets from continuing to buy her favourite Terra Seasoning Cubes at the same price she has always known them to be.

"It is a pleasant surprise to know that despite the recent surge in the prices of goods and services, I have continued to buy my favourite Terra Seasoning Cubes at the price I have always been buying them since my first encounter with the product in 2021," she states.

"I am sure that wives and mothers like me, and indeed all other users of the product, will feel the same way because of the relief it offers us in working around tight home-keeping budgets," she adds.

Her views are supported by a spokesman for the TGI Group, makers of the product.

According to the company's Chief Marketing Officer, Probal Bhattacharya, showing empathy with consumers was one way of  demonstrating how much they care for their welfare.

"Yes, I agree that profit margin should be the main driver of any entrepreneurial activity. But, sometimes there is need to be flexible especially in the pricing of our products in order not to alienate consumers," he says.

"This, therefore, is the motivation behind our decision not to upwardly review the price of our range of the Terra Seasoning Cubes. We have, with our decision, once again shown that we can achieve a balance between making profits and showing sensitivity to the plight of our consumers, particularly in the face of the current economic realities," he adds.

Terra Seasoning Cubes are specially packaged with wholesome, locally sourced ingredients that are blended to satisfy consumers who seek unique ways of meeting the particular taste and aroma they require in their meals.

They are available in various consumer-friendly pack sizes in shops, open markets and supermarkets nationwide.

The Tropical General Investments TGI Group is an international investment and holding company with diversified interests and investments across Africa, the Middle East, Asia and other emerging markets.

TGI's investments focus on driving inclusivity and value addition, using locally sourced materials, state-of-the-art manufacturing facilities, and a highly skilled work force to produce world class products that are consumed both locally and exported to global markets.

Across markets, TGI Group owns over 100 leading brands in fast moving consumer goods, agricultural inputs, industrial chemicals home care products and pharmaceuticals.