Aisha Falode has been announced the Special Advisor on
Communications to Dunamis Icon, project consultants to the Niger Delta Sports
Festival (NDSF).
Lead Consultant and Co-Chairman of the Main Organising
Committee of the festival, Itiako Ikpokpo announced the appointment and said
his company is looking forward to adding value to the festival from her rich
and extensive knowledge in working with the media departments of the
Confederation of Africa Football (CAF) and Federation of International Football
(FIFA).
A dynamic leader and accomplished journalist with over
25 years of industry expertise, Falode has a proven success in sports media
marketing, business ownership, and strategic leadership.
According to Ikpokpo, “the Niger Delta Sports Festival
is not just about sports, it’s about our culture, our people and the Youths
essentially. Bringing Falode on board will boost our strategic communication of
these values because beyond her professional attainment, she is also from one
of the Niger Delta states”.
Ace Sports Journalist, Mitchel Obi is one of the
earliest sports personalities to endorse the appointment and congratulate
Falode.
“It is the right fit. She ticks all the boxes for the
role, firstly in her professional capacity and in her extensive media reach and
secondly, she understands the Niger Delta story”, Obi told the NDSF Media.
Pamodzi Sports Marketing boss, Mike Itemuagbor lent
his support to the appointment and commended Ikpokpo for the foresight in
selecting her.
“I must commend my good friend, Ikpokpo for this step.
I have worked with Aisha from her days at Africa Independent Television (AIT)
in my role as the CEO of Pamodzi, the official marketing partner of the Nigeria
Football Federation (NFF). She is a thorough bred and has come a long way from
her work in Television to working with the NFF, CAF and FIFA in different media
capacities at tournaments”, itemuagbor noted.
Falode is also the CEO of MSports which specialises in
delivering exceptional sports content and impactful marketing campaigns.
She was elected into the Executive Committee of the
NFF in 2022 and served as the Director of Competition for the Aisha Buhari six
nation Cup.
From 2017 to 2022, Falode served as the Chairperson of
the Nigeria Women Football League (NWFL).
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