Carloha, the exclusive dealer and franchise holder of
Chery vehicles in Nigeria, on
Wednesday signed a strategic partnership with the Nigeria Football
Federation (NFF) to support the development of football in the country. This
collaboration underscores Carloha’s commitment to fostering sports excellence
and empowering talents in Nigeria’s football ecosystem.
The official signing ceremony, which took place on
Wednesday, February 19, at Carloha’s head office in Alapere, Lagos, was
attended by Mallam Shehu Dikko, Chairman of the National Sports
Commission (NSC); Alhaji Ibrahim Musa
Gusau, President of the Nigeria Football Federation (NFF); CEO of Carloha, Mr. Liang Long; Mr. Sola
Adigun, Carloha’s Managing Director; Alhaji Sharif Rabiu Inuwa, Chairman of the
NFF Technical and Development Committee and; Ms Aisha Falode, Member of the NFF
Executive Committee.
There were also
NFF’s Director of Media and Communications, Dr Ademola Olajire; NFF’s Director
of Legal Services, Barr. Okey Obi; NFF’s Director of Marketing and Sponsorship,
Mr. Alizor Chuks; Carloha’s Sales Director, Mr. Joseph Omokhapue; Carloha’s Marketing
Director, Dexter Li; alongside media partners, other stakeholders and football
enthusiasts.
Speaking at the event, Mallam Dikko praised the NFF and Carloha for coming
into a relationship that is certain to work wonders for the Nigeria game: “The
NSC is happy for the NFF and Carloha coming into this relationship, and we
believe it will open more doors for corporate bodies to seek partnership with
sports federations in the country.”
CEO of Carloha,
Mr. Long described the partnership as auspicious, saying the company is
determined to drive the Super Eagles to overtake their opponents and qualify
for the 2026 FIFA World Cup finals, as a priority project. “Football is the
most popular sport in the world. The Super Eagles is the best team in Africa
and we are happy to have the opportunity to support Nigeria football, as the
best car company in Nigeria.”
Managing Director of Carloha Nigeria, Mr. Sola Adigun,
expressed enthusiasm about the initiative, stating that the partnership aims to
have a long-lasting impact on football's growth by providing essential support
to grassroots and professional football projects and programmes.
In his words: “At Carloha, we believe in investing in
the future of sports development in Nigeria, especially supporting our National
Teams. This partnership with the NFF is a step towards strengthening the game
of football, by ensuring that players and teams receive the necessary support
to excel on both local and international stages.”
As a leading automotive brand, Carloha recognizes the
unifying power of football in Nigeria and seeks to leverage its resources to
enhance the sport’s infrastructure and talent development. Through this
partnership, Carloha and Nigeria Football Federation (NFF) will work together
to support the national teams and contribute to the overall advancement of
football in the country.
Also speaking at the event, President of NFF, Alhaji
Ibrahim Musa Gusau, highlighted the significance of private sector involvement
in sports development: “We are excited to welcome Carloha on board as a key
partner in our mission to elevate Nigeria football. With their support, we can
further develop programmes
that will benefit our teams and the millions of football lovers across the
country.”
The signing ceremony was indeed a memorable occasion,
bringing together the football and business communities in celebration of this
milestone partnership. As Carloha continues to champion sports development,
this collaboration with the NFF is expected to open new opportunities for
Nigeria football to thrive.
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