A meal is essentially judged by what kind of oil it is cooked with. This is why consumers are ever on the lookout for oils which do not only enhance the natural aroma and taste of their dishes, but ones that offers them the promise of healthy living, affordability and convenience, all in one breath.
The new Golden Terra Soya Oil, recently launched by the TGI Group, offers these value-added benefits and more. The Mega-Fill Pack is conceived to offer consumers choices in it's range of quality cooking oils as they maximise other benefits attached along the way.
Convenience is the name of the game because Golden Terra Soya Oil offers a product size that aligns with the weekly purchase needs of different classes of consumers.
What distinguishes the Golden Terra Soya Oil from others in it's category is that it packs a lot of goodness in terms of nutritional value, taste and aroma, while retaining the unique features of less fat, and zero cholesterol composition.
And, talking of nutrients. The Golden Terra Soya Oil is probably one of such products in it's range that consists of Omega 3 and 6, Vitamin A with 100% soya. That it also possesses low combustible properties, as well as a high heat tolerance during stir frying makes it a first choice for most chefs, caterers and homemakers.
The visibility and marketability of the product derives from the fact that consumers view it as a game-changer for value in their homes.
Mrs Ehi Osadolor, a mother of three who lives in Benin City, Edo State has been charmed by the new Mega-Fill Pack size of the Golden Terra Soya Oil because it is healthy, affordable and convenient.
"Golden Terra Soya Oil Mega-Fill Pack is what I can call a one-size-fits-all oil because of the several benefits I enjoy from using it. That, it allows me flexibility in price and affordability especially for a small family like mine makes it my all-time favourite," she says.
Mrs Sherifat Alhassan, a caterer based in Minna, Niger State enjoys Golden Terra Soya Oil mostly for it's low combustible properties. She says her daily bean cake (akara) frying chores is never under a threat because Golden Terra Soya Oil has the ability to withstand high heat.
"I do a lot of frying, especially of bean cakes regularly and the Golden Terra Soya Oil offers me the safest, most convenient route to achieving success in my daily chores. I hereby recommend it to anyone who seeks that cooking oil that offers so much value just for the price of one," she says.
Deepanjan Roy, TGI Group's Executive Director says the concept behind the introduction of the Golden Terra Soya Oil Mega-Fill Pack was to excite the consumers with a product size that met their weekly purchase needs as well as offer them real value to their meals.
"We decided to introduce the Golden Terra Soya Oil Mega-Fill Pack into the market to offer consumers a price point that accommodates their weekly purchase needs while also including the ingredients that has distinguished it as a product of real value and quality," he says.
His views are seconded by the company's Chief Marketing Officer, Probal Bhattacharya who says the Golden Terra Soya Oil Mega-Fill Pack is a complete package.
"Golden Terra Soya Oil Mega-Fill Pack is a complete package when it comes to balancing quality with affordability, while also retaining the benefits of good health, taste, aroma and convenience all-round. This is the standard we have resolved to maintain," he says.
The product is available for N1,400 only in shops, open markets and supermarkets nationwide.
Tropical General Investments (TGI) is an international and investments company with diversified interests and investments across Africa the Middle East Asia and other emerging markets.
TGI's investments focus on driving inclusivity and value addition using locally sourced materials, state-of-the-art manufacturing facilities, and a highly skilled work force to produce world class products that are consumed both locally and exported to global markets.
Across markets, TGI Group owns over a hundred leading brands in fast moving consumer goods, agricultural inputs, industrial chemicals, and pharmaceuticals.
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