If you are Nigerian, here is a list of things you can
do with ?1,000 ($0.67): buy 2 pairs of the newly launched gala sausage rolls,
tip a taxi driver or subscribe for the new Showmax mobile package.
On Thursday, Showmax, the streaming service owned by
MultiChoice, introduced a new mobile plan in Nigeria, as it courts new
subscribers.
From February 28 to March 31, 2025, Showmax will offer
a promotional deal called “Showmax Shikini Season.” New and returning
subscribers can sign up for the General Entertainment (GE) Mobile plan at
?1,000 ($0.67), down from ?1,600 ($1.07), while the All Devices plan will be
priced at ?2,000 ($1.33) instead of ?3,500 ($2.33).
The move comes shortly after MultiChoice raised subscription fees for its DStv service. The new
mobile plan comes one year after Showmax’s 2024 app revamp which saw the
streaming platform rejig its content line up through a partnership with
Comcast’s NBCUniversal and Sky, an upgrade to the Peacock platform.
The revamp, which focused on a mobile first approach
saw Showmax introduce new mobile-only plans including for Premier League
football at ?2,900 ($1.93), which is significantly cheaper than DStv’s premium
sports offerings. The streamer also introduced a mobile-only entertainment
subscription that cost ?1,200 ($0.8) a month, while a mobile bundle of
entertainment and the Premier League will only cost ?3,200 ($2.13).
Showmax’s new ?1,000 ($0.67) plan comes at a time when
many Nigerians are grappling with soaring data tariffs and other rising living
costs. By offering a more budget-friendly option, the streamer hopes to draw in
mobile users searching for affordable entertainment, while working toward its ambitious target of 50 million
subscribers and $1 billion in revenue.
The plan will also appeal to customers looking for
alternatives to pricier services without straining their wallets. The real test
for Showmax’s new ?1,000 ($0.67) plan will come in the weeks ahead, as
Nigerians decide if the price point offers enough value and relief in today’s
tight economic climate.
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