Ghana Orders MultiChoice to Cut DStv Prices by 30% or Face Suspension

The Government of Ghana has issued a firm directive to MultiChoice Ghana, demanding a 30% reduction in DStv subscription prices by August 7, 2025 or risk having its broadcasting license revoked.

The warning follows public outcry over what authorities described as unjustifiably high pricing, especially compared to other African countries like Nigeria.

Minister of Communication, Samuel Nartey George, criticized MultiChoice’s April price hike, citing that Ghana’s cedi has appreciated by 40% this year, making the current prices unreasonable.

Example: DStv Premium costs $83 in Ghana, but just $29 in Nigeria, despite both markets receiving similar content.

MultiChoice, however, rejected the call, stating that it cannot comply with the proposed reduction without jeopardizing service quality.

Meanwhile in Nigeria...

MultiChoice Nigeria is currently embroiled in a legal battle with the Federal Competition and Consumer Protection Commission (FCCPC) over its March 2025 price hike.

Despite regulatory orders not to proceed, the company raised DStv prices by up to 25% and GOtv rates by over 10%.

As a result:

• The FCCPC filed a case at the Court of Appeal in Abuja.
• MultiChoice CEO John Ugbe is facing charges of regulatory non-compliance and obstructing an investigation.
• The watchdog accuses the company of potential market abuse and anti-competitive practices.

What's at Stake?

Both developments point to increasing regulatory pressure on MultiChoice across Africa to justify its pricing model, especially in economies struggling with inflation, currency shifts, and consumer protection concerns.

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