Jumia Narrows Q2 2025 Losses to $16.5M, Boosts Revenue and Customer Base

Jumia Group has reported an 18% year-over-year reduction in operating losses, trimming it to $16.5 million in Q2 2025, as the Africa-focused e-commerce giant continues its steady march toward profitability.

According to financial results released on Thursday, Jumia posted $45.6 million in revenue for the second quarter, a 25% increase from $36.5 million recorded in the same period last year. On a constant currency basis, revenue was up 22%.

Strong Growth in Nigeria and Across Key Metrics

The company reported an uptick in active customer numbers, growing 7% year-over-year from 2 million in Q2 2024 to 2.2 million in Q2 2025.

Nigeria, Jumia’s largest market, showed strong performance:

• Orders grew by 25% year-over-year
• Gross Merchandise Value (GMV) rose by 36%

Across all markets, total GMV increased 6% to $180.2 million, compared to $170.1 million in Q2 2024. Notably, items sold by international sellers jumped 36%, highlighting stronger cross-border merchant activity and rising consumer demand for unique products.

CEO Reaffirms Profitability Target for 2027

Jumia CEO Francis Dufay expressed optimism about the company’s trajectory:

“Our second quarter results demonstrate continued momentum in our core consumer business, with robust usage growth and strong engagement across markets,” Dufay said.

“We believe year-over-year trends are reflecting the underlying strength of our platform… This reinforces our confidence in reaching breakeven in Q4 2026 and achieving full-year profitability in 2027.”

Encouraged by the positive quarter, Jumia is raising its full-year 2025 guidance and revising its long-term profitability targets upward.

Operational Restructuring in South Africa and Tunisia

In a bid to optimize resources, Jumia had earlier announced plans to exit South Africa and Tunisia by end-2024. The company noted that the two markets contributed marginally to its overall performance:

• South Africa: 3.5% of total orders, 4.5% of GMV
• Tunisia: 2.7% of total orders, 3.0% of GMV

The exits are part of Jumia’s broader strategy to focus on high-growth markets like Nigeria, and boost operational efficiency.

What This Means

Jumia’s Q2 2025 performance signals a growing confidence in its core African markets, tighter cost control, and renewed focus on cross-border e-commerce. With sustained momentum and strategic restructuring, the company appears on track to achieve its long-term goal of profitability.