Meta has launched its most advanced line of smart
eyewear yet, debuting Ray-Ban Display glasses at its annual developers
conference. The $799 frames feature built-in micro-displays that allow wearers
to view messages, photos, and notifications as though looking at a smartphone
screen.
The glasses are paired with sensor-equipped neural
bands, enabling users to control the device through subtle finger
movements. “Our goal is to build great-looking glasses that deliver personal
superintelligence and a feeling of presence using realistic holograms,” Meta
CEO Mark Zuckerberg said, presenting the device as a step toward the
company’s metaverse vision.
Zuckerberg has long argued that AI-powered smart
glasses could become the next major computing platform, eventually
replacing smartphones. Meta rebranded from Facebook in 2021 to align with this
strategy, though its Reality Labs division continues to rack up heavy
losses — including $4.5 billion in Q2 2025 on just $370 million in revenue.
Analysts say the new glasses reflect a long-term
play, as Meta seeks to reduce dependence on Apple and Google’s smartphone
ecosystems and establish leadership in wearables.
Alongside Ray-Ban Display, Meta introduced updates to
its popular Ray-Ban Meta line, starting at $379, and a new Oakley
Meta Vanguard edition priced at $499, designed for athletes with fitness
app integration, immersive audio, and an action-ready camera.
The global smart glasses market — worth nearly $2
billion in 2024 — is projected to surpass $8 billion annually by 2030,
according to Grand View Research. Meta says its Ray-Ban partnership, launched
in 2019 with EssilorLuxottica, has already made Ray-Ban Meta the top-selling
AI glasses worldwide, with millions sold.
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