Monday, April 27th 2026

MTN Nigeria loses top spot as telco’s highest revenue generator


MTN Nigeria loses top spot as telco’s highest revenue generator
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MTN Group, Africa's largest telecom operator, reported a 15.4% decline in its service revenue to R177.8 billion ($9.8 billion) in 2024, reversing the steady growth of previous years. The lowlight stayed with the Group's largest market: MTN Nigeria. Once its top revenue generator out of 17 African markets, MTN Nigeria has lost its position for the first time since 2019, slipping behind the West and Central Africa (WECA) region and South Africa.

For years, MTN Nigeria contributed nearly half of the Group’s total revenue. But in 2024, foreign exchange losses and inflation have dragged it into a post-tax loss of over ?400 billion ($266 million). The naira devaluation has made network equipment, loan repayments, and operating costs more expensive. 

While MTN Nigeria generated ?3.3 trillion in service revenue, its value collapsed when converted to dollars ($2.2 billion). This decline comes notwithstanding MTN's increased investment in infrastructure upgrades in Q4 2024, which likely shows that the company may not be reaping any returns for making investments in Nigeria. The slump could complicate the telecom operator’s plans to invest more money into upgrading its core network infrastructure planned for Q1 2025. 

Less funding for expansion and network upgrades could weaken MTN Nigeria’s position in the highly competitive market. However, as one of the consistent top revenue drivers for the business—save for one slump—it is unlikely that the Group company will deprioritise its Nigerian subsidiary where it controls more than half of the telecom market.

The approved telecom tariff hike in Nigeria is a strong positive for telecom companies like MTN Nigeria looking to recover losses in the market. With Nigeria's growing data demand, the average revenue per user on data services could see strong growth, tipping the scales for MTN Nigeria. Again, compared to 2024, the naira has stabilised in recent months, which leads to stable operating margins for the company. We wager that MTN will want to wait out another quarter or two to see how its Nigerian business bounces back.

 

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