Rumors have been circulating that 9Mobile is shutting
down, but the company has firmly denied these claims. The speculation arose
after subscribers reported poor service and difficulties switching to other
networks, leading many to assume the worst.
9Mobile acknowledged ongoing technical issues,
particularly with Mobile Number Portability (MNP)—the system that allows users
to switch networks seamlessly. However, the company insists it has not blocked
customers from leaving and attributes the disruptions to temporary technical
glitches, most of which they claim have been resolved.
The telco also admitted to network disruptions across
various regions but explained that these are part of a larger infrastructure
upgrade aimed at improving service quality. Customers are urged to be patient
as the company optimizes its systems.
9Mobile’s Struggles and Turnaround Plan
Once a telecom giant with over 22 million subscribers
in 2016, 9Mobile has seen a drastic decline, dropping to just 3.2 million
subscribers as of January 2025. The company has battled financial troubles and
network quality issues, leading to mass customer migration.
In a bid to reverse its fortunes, LH Telecommunication
Limited acquired 9Mobile last year, injecting fresh capital and appointing a
new board. However, tangible improvements are yet to be seen.
A $3 Billion Comeback Strategy—But Will It Work?
In January 2025, 9Mobile announced an ambitious $3
billion investment plan to expand 2G, 3G, and 4G coverage, while cutting costs
through infrastructure-sharing rather than building standalone facilities.
However, raising such a large sum remains a challenge, especially in Nigeria’s high-interest-rate
environment.
CEO Obafemi Banigbe has also cautioned that the entire
telecom industry is facing rising costs, making profitability difficult. While 9Mobile
aims for a major comeback in 2025, whether it can successfully rebuild its
market position remains uncertain.
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