Renowned Nigerian disc jockey, DJ Neptune, has
called on African creatives to take ownership of their craft by developing
indigenous music streaming platforms to harness the continent’s massive
audience potential.
Speaking on Channels Television’s Rubbin’ Minds
on Sunday, the 35-year-old entertainer, whose real name is Imohiosen Patrick,
said African artists have the numbers to sustain a thriving industry without
overreliance on foreign platforms.
“We, as African creatives, need to start thinking
towards the direction of owning our own streaming platforms because we have the
numbers,” he said.
“All DJ Neptune needs to sustain me for the rest of my career is probably just
four to five per cent of that population constantly streaming my music, coming
to my shows — I’m made for life.”
Highlighting Nigeria’s population of over 200
million, Neptune stressed that if artists understood their collective
power, the creative industry could generate more wealth and global influence.
“We need to come together as one,” he continued.
“Collaboration right now is the new gold. When we go into the room as one
voice, it makes the conversation more interesting and more beneficial to the
creatives.”
The award-winning DJ, whose ‘Greatness III’
album topped charts across Africa, recently followed up with ‘Greatness IV’,
a project promoting contemporary Afrobeats and global fusion sounds.
“I’m still as hungry as when I started,” he said. “The
goal is to be celebrated as a global DJ from Africa — West Africa, Nigeria, to
be precise.”
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